Case Study: Caleigh's story as a Solutions Innovator

Case Study: Caleigh's story as a Solutions Innovator

"I’m incredibly proud of the work we have accomplished to date, acknowledging that there are some SDGs that we are unable to fulfill through our work. That said, through concerted efforts to listen to the needs of our artisans and customers, we aim to be as impactful as possible."

My name is Caleigh Hernandez and I’m the founder of RoHo, an ethical fashion brand. We were highlighted in the 2018 Youth Solutions Report. At RoHo, we partner with over 400 talented artisans in Kenya and sell their beautiful beaded leather sandals, bags, jewelry, and other accessories while also paying them fairly and creating educational opportunities for their children. We assist our artisans in building stronger, more resilient communities where more opportunities are available.


RoHo believes that poverty is an absence of opportunity as much as a lack of material possessions. We seek to create opportunities in areas with vast amounts of artisanal talent, but amongst vulnerable populations with high unemployment rates, limited infrastructure, and poor education services. By creating new markets for quality artisan-made products, RoHo is helping people help themselves break the cycle of poverty.

Our project is actively supporting the realization of multiple SDGs at the same time. For example, we're working to end poverty amongst our artisans through productive, consistent, safe employment, which in turn stimulates the local economy, this aligns well with SDG 1 - No Poverty, and, SDG 8 - Decent Work and Economic Growth. We're working to break the cycle of poverty in the short term by paying fair wages, understanding that our artisans know what's best for themselves and their families. But beyond a fair-paying job, we're committed to ensuring our artisans are working in a safe and fruitful environment. The way RoHo is structured supports SDG 11 - Sustainable Cities and Communities, as we’re creating sustainable ways for local residents to thrive.

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